Personalised messages based on geographic locations allows marketers to extend their reach
Physical retail locations can enhance online marketing efforts of digitally native brands and help build consumer trust and confidence. Brands can use chat-bots to understand the demographics of their consumers and craft personalised marketing messages.
Digitally native brands can utilise their data to gain insights into consumer needs and wants. Marketers can further use data from their online marketing campaigns to decide the location of the brand’s physical store.
Creating a smooth shopping experience, both online and offline can help brands deliver convenience, culture, and curation for their consumers. The author contends that traditional retailers can take a page out of digitally native brands, to create memorable consumer experiences.
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