Twitter brings its insights and data together in new Agency Playbook

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2019, 12:32 PM UTC

It also includes a template where the user can note their tweet ideas.

Twitter’s newly launched “Agency Playbook” brings together useful insights and suggestions on how brands could understand the platform better. The platform’s 30-page guidebook is a compilation of previously published Twitter statistics and insights.

The guide contains information on the specific wordings that could be used while crafting a tweet and driving action. The playbook also showcases various ad options, along with image specifications, character limitations and a table showing the results that can be expected on driving each ad type.

The guide also looks to compile a range of statistics based on past tweet performance analysis. The author notes that having all of this information in one guidebook can help brands plan their strategy for Twitter in the coming year.

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