Businesses must identify an industry related topic that hasn’t been represented in a Twitter chat.
B2B companies can host TweetChats to get a deeper understanding of their customers and fans. This allows brands to expand their reach on Twitter. This piece suggests hosting a Twitter chat to generate engagement and improve reach.
A chat can be based on a topic that’s current in the industry but hasn’t been covered by the company as part of a Twitter chat yet. Bringing in an industry expert as a “guest tweeter” to join the chat from their personal account lends credibility to the chat and can help attract the brand’s audience.
Businesses must promote the Twitter chat on other social media platforms. Additionally, in order to promote an upcoming chat, pre-inform the audience about it.
[5 minute read]