Crafting abandoned cart emails that address customer pain points can lead to better conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 10, 2019, 2:48 PM UTC

Customers abandon their shopping carts for reasons beyond price points and discounts.

This piece recommends content marketers should send a polite follow-up email to customers who have not purchased items in their carts highlighting their product USP. Marketers can also ask consumers for feedback about any missing features in their product.

While it may not always be possible to offer the exact thing the customer is looking for, but clearing consumer misconceptions can lead to many sales. Unanswered questions or misconceptions about a product often leads to a transaction not being completed.

The author suggests marketers can use different content types to highlight the uniqueness of their products. Marketers can use interactive “Live video” to help consumers understand their product better while also promoting the human side of the brand.

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[8 minute read]