Optimising website’s navigation structure can reduce bounce rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2019, 5:06 PM UTC

With Google’s recent approach to mobile-first indexing, brands should improve page loading speed on mobile devices.

This piece recommends marketers should visit “Behavior Tab” on their Google Analytics report to understand user behaviour on their website. After analysing where people are dropping the most, organisations can ask experts to optimise the navigating structure to make it more user-friendly.

Keeping a trace of the visitors’ path can help marketers improve their pages. Additionally, the author suggests brands to add more CTAs or internal links on the website to guide visitors properly.

Website designers should gather analytic reports about the topics people search most on their website. They should accordingly develop content based on the visitors’ organic searches to provide answers to their queries. Using high performing content into “lead magnets” can further boost the brand’s ROI.

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