Planning ahead and being creative can help brands boost their seasonal performance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2019, 5:19 PM UTC

Combining visual content with keywords related to the festive season allows brands to be more appealing to consumers.

This article says that having creative content ready well in advance for festive seasons like Christmas can help brands push their engagement and conversation rates. Ecommerce strategies like updating product listings according to the festive season can also help marketers promote their brand effectively.

Collaborating with blogs and magazines for nostalgic content during festive seasons can help marketers increase their brand visibility. The author contends that developing quality content around the festive season and promoting it across different channels can help brands capitalise on the holiday season.

Optimising visual content and keywords for product titles and descriptions can help brands boost their SEO performance on search engines. Focusing on trending niche seasonal products allows brands to get more traction from consumers.

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