Optimising content marketing efforts with PPC campaigns can increase conversion rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2019, 1:36 PM UTC

Insights from PPC keyword data allows brands to create engaging content.

Brands can improve the effectiveness of their marketing campaigns by leveraging PPC ads to gain initial exposure, while also improving sales. Insights from tools like Google Ads can further help brands analyse their ad copies and create more engaging content.

This article says that creating a landing page around the buyer’s journey with content like testimonials can drive consumer purchasing decisions. Brands can also use Facebook’s Audience Insights to segment their consumers and target them with different ads according to their preferences.

Creating clear and concise call-to-action buttons on landing pages and enhancing content for mobile-first devices can further improve conversion rates. The author contends that having two links for the same page could further increase brand exposure and improve click-through rates.

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