Improving website load speed can lead to better user experience and higher Google rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 06, 2019, 4:43 PM UTC

Google research shows that a one-second delay can drop the user's satisfaction by as much as 16%.

This piece says that improving website page speed can help improve audience engagement and lead to conversions. While a majority of UK shoppers abandon their carts on slow websites, improving load time by one second can boost conversion rates by 10% to 20%.

Broken links and redirects on the website prevent users from following the sales funnel and can negatively affect revenue. Companies can improve their website load speed by using tools to find and fix broken links, redundant redirects and redirect chains. 

Browser caching can be used by marketers to save time on sending multiple HTTP requests to the server. Caching saves time for repeat customers and leads to a better site experience.  

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