Marketers can re-engage with existing consumers on different networks.
Brands can improve their search engine ranking and build authority by guest publishing on other websites. Guest publishing can also help brands promote their content by sourcing traffic from other websites while staying relevant to existing consumers.
Building backlinks through publisher references from various websites can also help brands establish authority in their product domain. This piece notes that publishing on other sites further allows brands to diversify their publishing portfolio and build their brand.
The author contends that publishing off-platform can give marketers a different perception of various publication methods like journalism and develop cross-disciplinary experiences. Off-platform publications allow brands to reach a wider audience demographic and increase engagement.
[9 minute read]