Optimise SEO for voice search to capture “modern” searchers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 05, 2019, 7:33 AM UTC

While optimising, account for user location and query patterns.

Brands wanting to capture “modern” searchers need to optimise SEO for voice. With voice being one alternative to text search and convenience being offered by the use of AI in smartphones and virtual assistants, optimising SEO for voice search is unavoidable.

Such optimisation is required due to changing search preferences based on the device. The article cites data that mobile-driven website visits grew from 57% to 63% from 2016 to 2017. Since, for voice searches, answers are provided from the top ranking page and featured snippets in “position zero”, marketers must optimise snippets for voice search.  

The author states that SEO’s future will include long-tail keywords that use conventional and conversational language. Further, claiming a listing on Google My Business is important as answers to search queries factor in a user’s location.

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