Brands can meet like-minded people in an “environment bound by marketing”.
This article draws emphasis on how events can garner more attention to brands. It can result in measurable success in brand-building through media coverage, social mentions, generation of sales leads and identification of potential employees.
The author says that hosting company events is a good way to strengthen client relationships outside of work. Interacting with partners and prospective clients in an informal setting is beneficial for maintaining closer connections and discussing mutual growth.
Events also increase the buzz around a company, thus promoting brand awareness. Companies can promote their events using partner sites and target communities with mutual interests. Further, it can provide an opportunity for people in a given industry to learn, for its thought leaders.
[4 minute read]