A documented social media strategy provides marketers with a framework to follow.
In order to run successful social media campaigns, brands should align their marketing goals with the brand, while developing consumer personas and auditing favourable social media networks. Brands can further develop a distinctive brand voice by posting consistently to give their social media presence a uniform feel.
Giving a creative brief to marketers about the project details and timelines allows the documentation of specifics while providing a set framework to follow. Brands can also document their workflow with checklists and tasks to each team member to ensure deadlines are met.
Creating a social media calendar can further help brands strategically plan posts and maintain content inventory to keep their audiences engaged. The author contends that establishing a reporting schedule allows brands to analyse and improve their campaigns.
[13 minute read]