Organisations must ensure regulatory compliance to deliver fully accessible websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2019, 3:02 AM UTC

This includes making sure that the website retains its effectiveness.

This article highlights the importance of website accessibility in line with the Americans and Disabilities Act (ADA) expecting compliance with the Web Content Accessibility Guidelines (WCAG) and the benchmarks set by Section 508. Website owners, online content creators, and the larger web design industry must deliver fully accessible website designs that align with approved standards.

One way to achieve ADA compliance is to use tools such as accessiBe which leverages AI. Companies must make sure that the website design is not just responsive but can maintain the effectiveness of its structure on scaling.

All non-text content must come with a text-based alternative such as text-to-speech to help the visually impaired. By failing to comply with regulations, businesses expose themselves to “costly and potentially damaging lawsuits.”

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