Messaging apps can help brands reach a wider demographic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2019, 9:49 AM UTC

More than 50% of users are likely to purchase from a business they can message.

This article notes that chat apps like Facebook Messenger can help brands reach a broader range of audiences and engage with them personally. Facebook Messenger, which has options to display ads in the inbox, allows brands to send click-to-Messenger ads, which can increase click-through rates.

Brands can further improve their campaign efficiency by building a quality chat-bot that can send customised messages based on user preferences. The piece further contends that messaging apps can also double up as a customer support platform and help build an intimate relationship with the consumer.

The author contends that marketers can also send event invitations and engage consumers post-event via surveys on messaging apps. Combining informative and entertaining content can help brands create organic conversations that can eventually lead to an increase in sales.

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[4 minute read]