Instagram could be the next likely target to spread misinformation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2019, 4:25 PM UTC

Deepfakes on social media could potentially hamper 2020 U.S. elections.

According to a report from NYU Stern Centre for Business and Human Rights, the U.S. 2020 elections are susceptible to Deepfake videos and digital voter suppression. Instagram, where audience engagement was double that of Facebook in 2016 elections, could be the next likely target to spread meme-based misinformation.

The report says that while Instagram has taken measures to combat the spread of misinformation, but it can do more by addressing the problems in its operating model. The U.S. Congress has also introduced criminal legislation to prosecute people who make deepfakes without disclosing modifications.

This article states that other tech giants like Google are also working outside research groups to detect deepfakes. The report recommends social media platforms to provide digital literacy lessons to its audiences while improving its AI screening technology to identify deepfakes.

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