Facebook is reportedly considering removing like counts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2019, 10:08 AM UTC

The move may end up encouraging users to spend more time on the platform.

Following Instagram’s footsteps, Facebook is reportedly evaluating doing away with like count on posts. While Instagram is already testing hiding like counts in several countries, Facebook hasn’t introduced the change to its users yet.

The intention behind this change remains the same for both platforms, which is to focus on the content instead of likes. This provides users with a positive experience and prevents them from comparing posts on the basis of the number of likes.

It could lead to the users finding the platform more enjoyable and ultimately spending more time on it. Although Instagram hasn’t revealed the results of its test, Facebook adopting the same change could imply that it is “not a failure.”

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