Content marketing strategies can help brands attract and engage customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2019, 4:51 PM UTC

Brands should consider their business model while devising a content marketing strategy.

Marketers can attract and engage with their potential consumers better with a unified content marketing strategy across the organisation. Organising their content structure according to the business model of the company allows brands to scale up the content program for long-term success.

Identification of business models further allows brands to clearly define their content’s purpose, structure while utilising their resources efficiently. Aligning content marketing strategies like brand awareness or lead generation with the business model, can help marketers outline content marketing goals.

The author contends crafting content around audience personas can help brands create a roadmap to the consumer journey and anticipate their needs better. Content marketing mission statements can help brands define the core features of their marketing strategy, allowing content teams to make more informed decisions.

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