Brands should focus on Amazon’s core ranking pillars to increase sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2019, 1:00 PM UTC

Optimising sales velocity allows marketers to increase sales on the e-commerce platform.

Amazon’s search engine, which is based on a different algorithm than Google’s, is built on understanding product searches and ranking them based on their tendency to sell.  Brands should optimise sales velocity, conversion rates, keyword relevance and customer satisfaction, to increase sales and conversions on Amazon.

This piece says that brands can increase their conversion rates by creating product listings and making their titles user-friendly with important keywords. A well-written product description, with bullet points, highlighting key features can help marketers drive up conversion rates.

AB tested images, along with amazon-sponsored ads, can help brands increase organic searches on the site. The author contends building positive reviews from customers by delivering great consumer experience can help brands meet Amazon’s performance requirements and push up sales.

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[14 minute read]