Balance SEO and user experience by providing clear and concise content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2019, 6:43 AM UTC

Consistently adding new blogs and using H1 tags optimally appeals to search engines and delivers better user experience.

This article highlights how websites can strike a balance between adhering to SEO best practices and delivering a positive user experience (UX). The author recommends incorporating clear and concise content overall, but especially in high-level messaging in headlines, subheadings and calls-to-action.

A visual hierarchy created across these elements by varying the font sizes are crucial components for web designers to be able to deliver a better user experience and also boost on-site optimisation. Also, brands could post new blogs consistently while focusing on keywords and internal linking.

To balance SEO and user experience on mobile, the article suggests adopting a “mobile-wise” approach. This involves creating an intuitive navigation, factoring in object placement and the how white space is intended to be used.    

Read the original article

[6 minute read]