New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Sending useful and relevant content to the audience through Messenger can boost engagement.

This piece recommends marketers should leverage Facebook Messenger chatbots to collect customer feedback and conduct surveys. As compared to other methods, “a chatbot survey can earn double or even triple conversions” as this method enables brands to send surveys to customers after their purchase, registration or download.

Marketers can equip their bot to take orders or complete purchases as customers find online chat and messaging apps more convenient and faster. Having a developed chatbot on Messenger which can help customers make a transaction can further enhance conversion rates. 

The author suggests brands can leverage Facebook Messenger chatbots to streamline booking appointments for customers. It will enable brands to interact with their customers and customers to make a transaction without even leaving Messenger.

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[3 minute read]

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