Only 6% of respondents would be “extremely likely” to do so.
This article cites a study conducted by RIS News which revealed that 56% of US consumers, in exchange for special promotions and offers, would be “at least somewhat likely” to be digitally identified by a retailer in-store. The study polled 3,000 consumers in the US.
But, 45% of those polled are not willing to be identified in such a manner. The details that consumers could agree to part with are their birthdays at 39%, their favourite drink at 35%, their favourite social media outlet at 38% and, at 31%, the source of entertainment they prefer.
Additionally, at 48%, customers are most likely to allow retailers to send them location-based reminders about an offer or a reward. Receiving alerts and offers while being in-store follows at 41%.
[3 minute read]