Data from PPC marketing can provide brands with insights for content creation.
This piece notes that combining content marketing and PPC advertising allows brands to check and reinforce their content strategies while increasing ROI. Marketers can also use the reports and data from their PPC advertisements to create new content marketing strategies.
Comparing data generated from PPC campaigns to content marketing campaigns allows brands to link their assumed consumer demographics to the actual converting customers. PPC marketing strategies can also help brands test their campaign performance and how well people are reacting to their content.
Merging PPC and content marketing strategies while developing new inbound marketing projects, allows marketers to evaluate their ROI effectively. The author suggests that brands can use platforms like Amazon, AdWords and Facebook ads to combine their content marketing and PPC efforts.
[5 minute read]