A “Coming soon” page can be used by brands to gain feedback from would-be customers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 28, 2019, 7:39 AM UTC

This feedback provides insights into people’s reaction to a product or service before launch.

A “coming soon” or a pre-launch page is a web page where the users can get information about upcoming products or services. This helps businesses capture people’s interest, even their emails and amplifies reach before a launch.

This piece suggests a few objectives brands can consider to develop an effective landing page prior to a launch.  A “coming soon” page not only generates buzz about a product, it lets businesses gather feedback from would-be customers.

This feedback can be used to develop a product, determine its positioning and design a website. Additionally, marketers can use live chat tools to allow visitors to reach the company prior to the launch.

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