Marketers can use explainer videos to provide information and to engage consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2019, 8:35 AM UTC

Such explainer videos can also contain a call-to-action.

This article makes a case for adopting a video marketing strategy. The piece provides that 65% of the information delivered through audio accompanied by imagery is retained by people even after three days. But, people only remember 10% of audio content after three days.

Brands can benefit a lot from creating short yet unique explainer videos for their audiences. These videos should contain relevant information and a call-to-action. The article cites a Wyzowl report which found that 74% of people that view a product in an explainer video do end up making a purchase.

Businesses must incorporate videos on their website as videos are highly shareable and SEO friendly. And content that is shareable helps build backlinks, boost likes and drive traffic to the website.

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