New Ideas in Marketing
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This article suggests that consumer goods companies could consider direct-to-consumer (DTC) channels to keep up with the changing consumer expectations and foster better relationships with retailers. To build a DTC ecommerce site, companies must aim to deliver a seamless and optimised customer experience.

Further, customer experience can be optimised through SEO and digital site strategies, order management systems, white-glove services and more. The article encourages using AI to analyse consumer behaviour and use the learning to display content which can drive conversion.

AI-driven personalised experiences can be delivered through automated product recommendations and predictive sorting of search results. Also, through visual search and actionable insights drawn from data that is gathered from the site.

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[4 minute read]

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