Engaging employees via activation programs can improve brand reputation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2019, 3:00 PM UTC

Employee activation programs can help turn employees into brand advocates.

This piece says that brands need to increase employee engagement across all departments so that they can turn employees into advocates for the brand. Allowing HR and marketing teams to work together can create better engagement strategies, resulting in more productive employees.

Displaying empathetic attitudes via employee activation programs can help brands foster loyalty and build trust among employees. Demonstrating empathy through flexible working opportunities and supportive management can help brands create happy employees, resulting in more satisfied consumers.

An action plan for activation programs, like encouraging employees to share their expertise on their social media accounts can increase the brand reach and empower employees. The author suggests that brands should set objectives for employee activation programs and measure them based on factors like adoption, awareness and results.

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[15 minute read]