Customer experiences need “talk triggers” to drive customer acquisition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2019, 2:58 AM UTC

A talk trigger entails giving consumers something interesting to talk about.

For customer experience to ultimately drive customer acquisition, brands need to give consumers something to talk about. This involves providing consumers with a “talk trigger” or something interesting to discuss.

Brands must make sure that a talk trigger is remarkable and repeatable. They should be consistent in doing something every day for their customers to open up opportunities for conversations on a regular basis.

Businesses must aim for ensuring that a talk trigger is reasonable enough to be trusted while being different enough to be remarkable. The article further suggests that a talk trigger must make sense in a brand’s context for it to be able to create conversation.

Read the original article

[4 minute read]