Cross-functional languages can help brands articulate the importance of B2B marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2019, 5:23 PM UTC

Having a clear marketing strategy that is understandable across the board can help brands achieve their campaign objectives.

Creating a cross-functional language that can be easily be understood at all levels can help brands effectively communicate their B2B strategies across departments. Communicating a clear marketing strategy for all stakeholders can help brands increase their revenues and meet their campaign objectives.

Brands should create a unifying language focusing on overall metrics and trends to improve the performance of its marketing department. A holistic metric approach, like customer satisfaction, can help brands create a uniform marketing language.

The author contends that marketing messages should impact all departments of the organisation. Using the same marketing language can help brands communicate their goals with the broader company, whether discussing campaign results at the operational level or revenue growth at the enterprise level.

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