Businesses can integrate their e-commerce sites with Facebook to improve sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2019, 2:16 PM UTC

After successfully setting up e-commerce sites with Facebook, businesses can create custom audiences for targeting. 

This piece says that businesses can use Facebook Ad Funnel to enhance the sales of their e-commerce products. Installing Facebook pixel on their e-commerce sites can help brands to optimise campaigns and gather enhanced analytics.  

Businesses can “simply copy and paste” their Facebook pixel ID into e-commerce platforms like Shopify and WooCommerce. They can also enable conversion tracking to analyse how their ads are performing individually.

Marketers can use Facebook Ads Manager or Business Manager to create custom audiences. Based on the sources like website traffic or customer list, organisations can target audiences for their Facebook campaigns. However, brands should create engaging content which develops product awareness, before encouraging customers to make a purchase.

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