Videos offer customers a chance to see a product in action while envisioning themselves using the product.
The article highlights a method called GREAT for creating successful videos. The process starts with grabbing the viewer’s attention through audio or visual hooks, which instantly draw them to the video.
Brands need to leverage videos to forge a relationship with their viewers by empathising with their pain points. The author suggests that marketers must then offer a unique solution to their audience to stand out from the competition.
Marketers can further their credibility by providing actual proof through numbers, third-party evidence and testimonials. The video should also include a call-to-action at the end telling viewers about any further steps.
[18 minute read]