Market research should evolve with technology to continue supporting research efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 23, 2019, 12:43 PM UTC

Online communities provide researchers with a broader range of methodologies.

This piece says that for market research to survive and continue getting qualitative insights from online communities, they should adapt to technological changes. Listening to online communities can further provide researchers with organic conversations and insights into human behaviour.

This piece notes that online communities also need to upgrade themselves and provide a broader range of methodologies and tools for market research. Adapting to AI, automation and cloud computing can help online communities provide researchers with agile and immersive methods.

The author suggests that market researchers can use multi-stage programmes to capture authentic and organic insights from online communities. They can use these insights to communicate with the digital generation by using technology like chat-bots, tweets and emojis.

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