New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Marketers should prioritise high impact tasks that get done quickly.

This piece explains how SEO audits can be upgraded from generic checks to customised ones. Audits are conducted to check if a website is SEO-compliant by identifying missing H1s, broken links, duplicate title tags and more, thereby improving the SEO metrics.

Marketers tend to do more than the necessary work while auditing websites. The author suggests starting with a problem statement or goal and then segmenting the site into logical chunks to address the real issue. Prioritising tasks based on their impact and time taken to solve them can make the audit more effective and efficient.

Looking for correlations between well-performing webpages or running tests on smaller sections of the page can help in determining the impact of the task. These co-relations enable marketers to prioritise and deprioritise tasks for SEO audits.

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[11 minute read]

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