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Users are 20x more likely to share videos than any other posts on the site.

Professional social networking site LinkedIn has released a 13-page guide to help brands better understand its latest live-streaming feature.  The feature was recently launched to select users in the US. The Microsoft-owned network is taking a more professional approach to its live-streaming feature than its peers.

The guide stresses on advanced presentation, rather than just capturing ‘in-the-moment’ activities. According to the manual, LinkedIn live is not a standalone function and requires a third-party video platform and dedicated video tools for broadcasting.

The guide provides brands with pointers on how to demonstrate the value of their live-streaming videos and establish KPIs. The feature is aimed at helping brands increase engagement and deepen relationships with followers.

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