New Ideas in Marketing
Essential news for marketers, summarised by YouGov

90% of B2B and 86% of B2C marketers use different content types to improve their digital marketing activities.

This piece recommends marketers should utilise social media as a channel to communicate with their target audience. Social media, being a remarkable source of referral traffic, can provide a platform for brands to amplify their content.

Implementing automated tools offered by social networking sites can help organisations maintain consistency on social media posts, while other related software can improve their productivity. The author suggests marketers can experiment with various content types like eBook’s and podcasts, among others, to find which ones suit their brand image and target audience.

Using customer reviews can improve a brand’s content strategy, as 93% of shoppers say online reviews have a positive impact on their purchasing decisions. However, they should not neglect other content formats like white papers and webinars.

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