B2B businesses can leverage LinkedIn’s organic reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 20, 2019, 7:10 AM UTC

Posting comments and engaging with relevant content allows brands to share their point of view.

LinkedIn’s move from one-on-one interaction to a content publishing platform, presents B2B businesses with great marketing opportunities. Marketers can engage with content relevant to brands industry and share their point of views to be more visible in the industry.

Hosting small in-person events for people similar to their clients and targeting them with specific ads can help brands increase their reach on the platform. Creating and publishing content like a “hero video” which could play as a descriptor for the brand allows marketers to reach people on LinkedIn organically.

This article says that creating valuable content like niche podcasts involving the executives of a company can make it easier to get more business. Adding value to content through entertainment or education can further help brands build relationships and reputation among prospective clients.

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