Data-driven storytelling that provide solutions enables brands to garner audience attention

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 19, 2019, 12:31 PM UTC

Storytelling and data are vital for brands that are focused on marketing transformation.

This piece says that the combination of data and storytelling is effective in communicating a brand’s message to the right audience. Marketers should leverage the ever-growing amount of user data to deliver targeted content.

Stories must not only establish an emotional connection but also solve problems and answer questions. Data helps in striking a balance between the two by determining the audience’s pain points and addressing them innovatively to transform marketing from a “sales pitch into a relationship.”

The article states that user-generated content is a powerful marketing tool with 92% of people trusting their peers over advertisements to make a buying decision. Brands can also use virtual reality to tell immersive stories that are data-driven to forge stronger bonds with customers.

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