B2B buyer personas can create channel-specific marketing strategies for online campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 19, 2019, 7:52 AM UTC

Marketers can leverage buyer personas for an effective SEO and PPC strategy.

Buyer personas can help brands increase the efficiency of their online B2B marketing campaigns like B2B SEO, PPC and content marketing. B2B search marketers can apply buyer personas in their keyword search to identify keyword opportunities and create more targeted ad copies for PPC.

This article says that buyer personas can provide marketers with the title, roles and the industries of prospective buyers through social media platforms and paid advertising. Brands can further outline important content themes and create market-specific content by addressing their pain points.

Integration of buyer personas into social media marketing campaigns, allows marketers to better communicate their content marketing efforts and increase engagement. The author contends third-party channels like publications and influencer marketing can help brands discover prospective buyers and target them through specific ads.

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