Adopting voice-first marketing strategies can enhance brand’s content marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 19, 2019, 8:19 AM UTC

Creating audio content can further help brands to make a mark in the voice-first environment.

This piece says that the content marketing industry is seeing a signifcant shift towards voice-first environments, marketing AI and dealing with content saturation. Marketers need to align their strategies towards these shifts for their content marketing efforts to be successful.

A majority of US adults use voice search both on their smartphones and smart speakers, which mostly focuses on “Near Me” and “Micro-Moment” information. Organisations should accordingly optimise their web content and claim their page on Google My Business Listing for better ranking on voice searches.

Content marketers also need to leverage automation, which can result in efficient data analysis and help predict campaign outcomes. But, brands need to be cautious about AI-powered marketing content on saturated topics as it may result in lesser click-throughs and lower ranking on search results.

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