New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The short-form video platform, TikTok, is useful for reaching younger audiences.

This article highlights some social media and influencer marketing trends brands must be mindful of. To start with, companies looking to engage Gen Z users must first test advanced features on social media platforms to meet this cohort’s needs.

Another trend of note is that of rise of messaging apps. In 2018, the combined monthly total active users among WhatsApp, Facebook Messenger and WeChat grew to 4.1 billion. Marketers could leverage messaging apps to drive direct sales and build one-to-one relationships with consumers.

To reach younger audiences, brands can use TikTok, the short-form video platform. Given that content on the platform has an “unpolished, authentic look”, it makes it highly engaging for younger audiences.  

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[4 minute read]

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