122.7 million Americans are expected to use voice assistants by 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 16, 2019, 8:11 PM UTC

The use of voice assistants is said to have reached a “critical mass” in the US.

The article cites an eMarketer report which indicates a significant rise in the use of voice assistants in the US. Statistics reveal that 33.8% of the US population will use a voice assistant at least monthly in 2019.

This is projected to reach 36.6% in 2021, which translates to 122.7 million users. Voice assistants were found to be used more on smartphones than smart speakers.

The number of people using smart speakers is expected to be 88 million users in 2021. For 2019, it is projected to be 77 million users. Voice assistants are commonly found to be used for listening to music, getting directions, making phone calls and finding nearby stores.

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