B2B brands can use video as a marketing tool for brand-building

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 14, 2019, 8:33 AM UTC

From generating leads to telling a customer’s story, videos are an effective tool for B2B marketers.

This article lists ways in which B2B firms can use video as a strong marketing tool. The piece cites a report by Wyzowl which found that video generated “significant” ROI for 83% of marketers. Incorporating personalised or customised videos in an account-based marketing (ABM) campaign can be highly beneficial for lead generation and customer acquisition.

Additionally, sharing video on LinkedIn can improve a B2B company’s engagement on the platform. The article shares that 84% of marketers believe creating videos for LinkedIn is useful for generating results.

Sharing customer stories in the form of a creative video instead of a “simple” testimonial video builds social proof, a crucial brand-building component. The article also highlights how collaborating with influencers has proven effective for B2Bs businesses.

Read the original article

[4 minute read]