65% of online shoppers globally are concerned about data privacy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 12, 2019, 2:39 AM UTC

UPS studied 18,000 customers across 15 countries for its Customer Experience Study.

The research revealed that 65% of online shoppers worldwide are extremely concerned about data privacy while shopping online. However, anxiety towards security was observed to increase with age. About 73% of online shoppers over 65 years of age are “extremely concerned” about their online shopping security.  

Globally, 90% of customers research before purchasing a product online. 58% of US consumers research future purchases on Amazon. In the US, Amazon ranks among the top five marketplaces.

Overall, for 79% of consumers, price is the most important factor. This is followed by product details at 43% and delivery costs at 43% as well. The report also revealed that 16% of online shoppers have abandoned a shopping cart if an ecommerce platform asked them to create an account they didn’t want.

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