New functionality introduced to Google Images to facilitate shopping through search

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 07, 2019, 11:20 AM UTC

This comes at a time when Pinterest is improving its product search capabilities.

With a focus to simplify shopping through search, Google has added a “core competitive functionality” to Google Images. It is aimed to help users locate images similar to the one selected in search by them.

The selected image allows for a direct comparison as it appears in a side panel, alongside the search results. The piece states that though this doesn’t add much, technically, it is a considerable update for online retailers.

It is expected to make online reviews increasingly crucial to brands, as well as price listings and complete product information. Ecommerce brands may come to consider this as a key SEO factor. Meanwhile, Pinterest is boosting its presence as a key discovery tool while adding improved contextual matches and item info listings.

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