New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Welcome emails are crucial in boosting customer loyalty and trust.

Welcome emails are designed to introduce the brand and its value to potential customers. It motivates subscribers to learn about a company and its products. And so, businesses must give subscribers a solid reason for continuing to receive emails from them.

This can be done by sharing exclusive offers or giving access to restricted content through welcome emails. The author notes that customers don’t often trust overly-promotional brands. Companies can then use behind-the-scenes moments to convey brand transparency and boost customer loyalty and trust.

Inserting video testimonials, with a brief introduction clip from the founder can be sent to greet subscribers. The article also recommends integrating user-generated content (UGC) in welcome emails. It’s an efficient way to demonstrate that other people choose and trust the brand.

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[3 minute read]

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