This is an improvement of 18% when compared to Q1 2018.
IAB’s Internet Advertising Revenue Report states that the digital ad revenue for Q1 2019 rose 18% over the first quarter of 2018, which was at $23.9 billion. For Q1 2019, digital ad revenue has reached “a landmark high” of $28.4 billion.
The report adds that the year-over-year growth trend has been maintained. Sue Hogan, senior vice president, research and measurement, IAB states that the growth is driven by digital’s “ability to help brands and publishers reach consumers and build meaningful one-to-one relationships”.
David Silverman, partner, PwC US (firm responsible for preparing the report) notes that “brand dollars are naturally following mainstream consumer consumption”. Hogan adds that the first-party insights gained through digital marketing efforts help brands build “significant connections” with consumers and ultimately result in long-term value for both.
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