Reddit can help advertisers reach niche audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 05, 2019, 2:24 AM UTC

The platform has been working consistently to address brand safety concerns.

This article makes a case for why advertisers must opt for Reddit. The platform has 330 million monthly active users globally, and is ahead of Twitter and Pinterest in that regard. In the recent past, Reddit has rolled out new advertising options as well.

Some advertisers on the platform end up facing trolls. Zachary Burt, president at Code for Cash said that his company navigated this problem by disabling comments on their ads. To address brand safety concerns, Reddit in June collaborated with Oracle Data Cloud.

This collaboration lets advertisers manage user-generated content in real-time. Reddit is particularly useful to reach out to niche communities. Zubair Jandali, vice president of brand partnerships at Reddit notes, “The key is starting the conversation in a niche community and moving ‘up-funnel’ once the content and tone has been established”.   

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