Executive management does not prioritise learning and development as a significant issue.
This piece states that lack of time and budget within organisations are the biggest challenges that stop marketers from learning both soft and technical skills. 67% of marketers say insufficient timing is allocated for learning and development, while 56% consider budgets to be insufficient.
96% of 798 marketers surveyed by Econsultancy agreed that marketers should understand the business metrics and priorities of the organisation. However, nearly half of the marketers fail to understand basic business metrics or how the organisation’s major revenue lines are broken down.
There is a lack of internal coordination between HR teams and marketing leaders, causing a disconnect between the marketing and HR teams. Additionally, only 45% of marketers said that their organisation is adept at using new hires to add the skills required.
[3 minute read]