Google adds ad placement test and further automates AdMob Insights

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 01, 2019, 6:58 AM UTC

The new additions will help detect fluctuations in key metrics.

Google has launched new metrics within AdMob. The addition made is that of ad placement tests to add to smart segmentation. The additions can allow brands to monetise players that aren’t likely to make in-app purchases.

AdMob’s Insights feature has been automated as well and is currently in the beta phase. Insights now allows for anomaly detection and will identify fluctuations in metrics such as impression volume, eCPM or revenue.

The reports of the anomalies will be sent to developer’s dashboards. Currently, developers will only be served one anomaly per app a day and five anomalies total per developer. Learnings from the reports will help them address under-performing ad units and gain best practices from over-performing ad units.

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