Companies should have Amazon at the center of their ecommerce strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 01, 2019, 10:36 AM UTC

An Amazon-centric strategy must be holistic and adaptable.

In this article, the author makes the case for having Amazon at the center of a brand’s ecommerce strategy. The piece shares that global ecommerce sales are set to reach $4.9 trillion in 2021 from $2.8 trillion in 2018. The author argues that Amazon could make sense for brands as about two-thirds of consumers start their product search on Amazon.

Another three-fourth consumers head straight to Amazon when they’re ready to buy. Having a holistic, adaptable Amazon strategy can help businesses maximise performance across pricing, inventory, brand management and customer service, all the while preserving voice and equity.

Amazon’s advertising and branding services are benefits a brand can consider. Through Whole Foods, Fire TV and Alexa, companies can be innovative and deliver multi-channel advertising experiences, and gain insights and diversify inbound revenue streams.     

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