Snapchat introduces new tool to attract smaller advertisers with less resources

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 31, 2019, 5:17 PM UTC

The tool offers multiple templates and simplified ad detail options, enabling advertisers to publish creatives without additional design resources.

Snapchat, which has 203 million daily active users, said it is launching a new tool called Instant Create to attract new advertisers. The messaging-app said that the tool would simplify producing ads in a smartphone-friendly vertical format.

Instant Create will allow users to identify campaign objectives, finalise the target audience and enter the brand website using various templates. It will enable uploading creative assets as well as import images from the brand website and enable small advertisers with no design teams to publish ads in Snapchat friendly formats.

The new tool is currently focussed only on the platform’s main ad format, Snap Ads. The company said the tool would be available to all advertisers using Snapchat’s self-serve Ads Manager.

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